Energy drink point of purchase display

Point of purchase design presents unique challenges. Eye catching appeal, structural integrity and manufacturing costs are all factors that determine the success of a POP display. This design was meant to be a sturdy, reusable and moveable display which would hold a lot of six packs. The unusual shape and bright colors could not be missed in the store. The big watermelon and electric lightning bolts help reinforce the brand. An alternate design solution is also shown.